Video production refers to the process of making a video from start to finish.
The three main phases of video production are pre production, production & post production. Each stage can get rather in depth which is why professional video production can become so expensive so quickly. The good news is that it does not have too! There are creative ways to save money & still make top of the line videos which is what we will explain here today.
Let's quickly breakdown the 3 different phases of professional video production so we can highlight where & how we can save you money, time, energy & hassle.
The first phase in video production is pre production which is where your videos will be planned out. In pre production scripts are written, storyboards are created, plans are made, budgets are figured & schedules are set.
Once pre production is complete production begins. Production is the actual videography & filming of footage. Once videography & filming are complete everything then goes to post production for video editing.
Post production is the process of putting all the details of a video together in it's final form which involves video editing, graphic design, After Effects, special effects, color correction, sound design & music.
The best place to put money in the video production process is behind professional post production & video editing services. Post production is where the video magic happens & ultimately where the entire video comes together in it's final form. The trick becomes finding the best video editing services that can also guide you through the other stages of video production so that you get the same high quality but for a fraction of the price.
As It Is Films is a professional video production company that does just that. We gather the information needed to complete pre production quickly & cost effectively through conversations or emails. Once the overview of your business & campaign have been shared we will ask you to share photos, videos & graphics that you already have or can get.
Using content that you already have or are able to get is a way to save thousands to tens of thousands of dollars on your video production costs. Cell phones take such incredible video and photos these days that when then combined with a professional video editor & post production team you are ahead of your competition in cost and strategy straight out of the gate.
